Morgan-Keefe
Builders Plants Trees at Home and Abroad
Morgan-Keefe Supports National and International
Reforestation Efforts
Morgan-Keefe has joined forces with
two well-established environmental organizations, The
Nature Conservancy and American Forests, to plant trees
both at home and abroad.
The environmentally minded builder
has decided to donate tree plantings as move-in gifts
for every client whose custom home it constructs.
In February, Morgan-Keefe donated 150
trees on behalf of a client, a couple who chose Morgan-Keefe
to build their energy-efficient and gold-certified
NC Healthy Built Home in Hendersonville, North Carolina.
Morgan-Keefe’s owner, Malcolm
Morgan, is an enthusiastic supporter of The Nature
Conservancy’s Plant a Billion Trees campaign
and American Forests’ Global ReLeaf projects.
He has made personal donations to both organizations.
“We always try to limit the number
of trees we cut down on a lot when we build a custom
home,” Morgan explains. “However, we recognize
that even environmentally sensitive building has an
impact on the environment.
“Participating in tree planting
projects is one important way the housing industry
can help restore what so many have torn down,” Morgan
adds.
Morgan-Keefe tries to recycle the trees
it does have to cut during site preparation. Trees
may be mulched, cut for firewood, or milled for use
in flooring, beams or furniture.
The Nature Conservancy launched its
online Plant a Billion Trees campaign in October
2008. To date, more than 1.5 million trees have been
planted in the Atlantic Forest, which is one
of the world’s largest and most endangered tropical
forests.
American Forests has initiated more
than 500 tree-planting projects in every state and
territory in America and in 21 countries worldwide.
Since 2006, the U.S.-based organization has been responsible
for planting more than 25 million trees.
The goal of reforestation projects
is to restore natural habitats and ecosystems, protect
endangered plant and animal species, enhance air and
water quality, and slow global warming and erosion.
For more information about these reforestation
initiatives, please visit www.plantabillion.org or www.americanforests.org.
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